Innovative Job Ads

Today's front page of TOI Bangalore edition yelled "Grab IT:1 lakh jobs on offer for u". The article mentioned what I had noticed so many times while travelling on Hosur Road - HTMT hiring advertisement. On display outside its swank office is a vertical banner reaching out to the onlookers saying "WE ARE HIRING". This according to HTMT has yielded rich dividends for them. The hiring spree and the competition for good human resources was evident I turned to the Ascent section which holds all kinds of fancy job advertisements. A few advertisements caught my eyes.



One was by amdocs which said "The easiest way to earn frequent flier" referring to the onsite (abroad) opportunities present with the company. Sure to catch an eye or two given the increased offshoring focus by local IT companies which have drastically reduced onsite opportunities for software engineers in last couple of years.



Other interesting one was that of Tech Mahindra. The catch line was "Come home to the opportunity you looked all over". Tech Mahindra guys have surely identified the longing of north Indian softies for companies close to their houses as a sure bet for retaining and attracting talent. It therefore emphasises the rapid expansion plans at its Kolkata,Noida and Bangalore. Note that Kolkata and Noida centers are east and north cities and there lies the USP of MBT for the homesick North Indian softie. Also quite dramatic is the picture which apparently potrays a softies sentimental homecoming to old parents verymuch in need of their son's support. Emotional blackmailing huh!!!